¡°Takes the Shape of Your Imagination¡± ¨C 2017 BlueScope National Road Show Seminars were successfully held in Urumqi, Beijing, Shenyang, Wuhan, Shenzhen and Suzhou from this April to June. More than 500 customers attended the seminars, including designing institutes, steel structure companies, general contractors, project owners, distributors, core direct customers, roll forming companies and accessory supplies, etc.
We emphasized on the promotion of premium brand Clean COLORBOND® steel, launched the new product Clean COLORBOND® XTM steel and shared milestones of COLORBOND® steel 50th anniversary. Experts from Akzo Nobel which is BlueScope¡¯s strategic partner gave presentation of the paint technology of the new product as well.
The attendees focused on the presentation and sample of Clean COLORBOND® XTM steel which was demonstrated on the scene with big interest. In the interactive session, the customers gave positive feedbacks to BlueScope¡¯s innovation achievement and good reputation of Clean COLORBOND® steel in domestic market and expressed their recognition and support not only for BlueScope company but also for our premium products.
We hope to further enhance the brand awareness of our company and product in China market through strong marketing activities and expand market share and win more orders as well.